Incorrect masculine identity.

“Yılmaz” is a Turkish word translated as “unbeatable,” “unshirking,” or “brave.” It is a common last name and occasionally given as a first name.

Logo is a simple typo that disturbs the masculine meaning of the word “Yılmaz” that is registered through the orthography of the Turkish language and the male inheritance that its grammar prescribes.

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KEMAL YjLMAZ is an art project & brand focusing on wearable art and experimental fashion that recontextualizes feminism by subjecting masculinity to layers of self-criticism.The project aims to construct hybrid concepts by manipulating gender, biology, and androcentric sociological norms. It is an assembly of fashion and performance art.