Incorrect masculine identity.
“Yılmaz” is a Turkish word translated as “unbeatable,” “unshirking,” or “brave.” It is a common last name and occasionally given as a first name.
Logo is a simple typo that disturbs the masculine meaning of the word “Yılmaz” that is registered through the orthography of the Turkish language and the male inheritance that its grammar prescribes.
KEMAL YjLMAZ is an art project & brand focusing on wearable art and experimental fashion that recontextualizes feminism by subjecting masculinity to layers of self-criticism.The project aims to construct hybrid concepts by manipulating gender, biology, and androcentric sociological norms. It is an assembly of fashion and performance art.